1. own up

as a company

  • Follow and analyse the end-of-life of your products | Interface
  • Cleanup and monitor what you soiled
  • Communicate, educate and inspire | Plastic Whale
  • Endorse CO2 taxing
  • Implement deposit systems | Bodyshop

As a consumer

  • Buy plastic free
  • Send requests to shops
  • No littering

as a legislator

  • Best practices | example
  • Calculate true price and legislate | example
  • Set legislation and taxing on CO2, (virgin) plastics and true cost of plastic products
  • Involve companies in cleaning of municipality | example

2. reduce

as a company

As a consumer

  • Buy plastic free
  • Bring your own | Smir
  • Prioritize alternatives

as a legislator

  • Set legislation on packaging with risk of littering/pollution
  • Connect companies | example
  • Lead by example | example

3. be good

as a company

  • Implement deposit systems for beverage containers
  • Reward reusable packaging and dispensers
  • Collaborate | Searious Business

As a consumer

as a legislator

  • Legislation for deposit return schemes
  • Restrict plastic types
  • Lead by example | example

4. simplify

as a company

  • Reduce additives
  • Redesign | Van Plestik
  • Aim for monomaterials
  • Restrict plastic types

As a consumer

  • Bring your own
  • Buy and stimulate alternatives

as a legislator

  • Restrict plastic types

5. keep track

as a company

  • ¬†Follow and analyse the end-of-life of your products | Interface
  • Cleanup and monitor

As a consumer

as a legislator

  • Obligatory monitoring of governmental services | Goclean Duiven
  • Comprehensive analysis of data
  • Facilitate citizen science