1. own up
as a company
- Follow and analyse the end-of-life of your products | Interface
- Cleanup and monitor what you soiled
- Communicate, educate and inspire | Plastic Whale
- Endorse CO2 taxing
- Implement deposit systems | Bodyshop
As a consumer
- Buy plastic free
- Send requests to shops
- No littering
2. reduce
as a company
- Replace with alternatives | Eosta
- Innovate on alternative materials | Outlander Materials
- Reduce plastic packaging with risk of littering / pollution | Seavents
- Facilitate reusable packaging and dispensers | Lush
As a consumer
- Buy plastic free
- Bring your own | Smir
- Prioritize alternatives
3. be good
as a company
- Implement deposit systems for beverage containers
- Reward reusable packaging and dispensers
- Collaborate | Searious Business
As a consumer
- Buy plastic free
- Share your story
- Inspire others | Lilly’s plastic pick up
as a legislator
- Legislation for deposit return schemes
- Restrict plastic types
- Lead by example | example
4. simplify
as a company
- Reduce additives
- Redesign | Van Plestik
- Aim for monomaterials
- Restrict plastic types
As a consumer
- Bring your own
- Buy and stimulate alternatives
as a legislator
- Restrict plastic types
5. keep track
as a company
- Follow and analyse the end-of-life of your products | Interface
- Cleanup and monitor
As a consumer
- Use apps like litterati | Litterati
- Inspire others | Supcleanup
as a legislator
- Obligatory monitoring of governmental services | Goclean Duiven
- Comprehensive analysis of data
- Facilitate citizen science
