Unite
against
plastic pollution

become a
plastic avenger

The Plastic Avengers are changing the story on plastic pollution. We stand on the eve of a huge increase in global plastic production, waste and pollution. Therefore, time calls for a radical plastic transition. But what does that mean? We broke it down into 5 simple chapters.

We broke it down into 5 simple chapters.

If you produce plastic, you are fully responsible for its environmental impact.

Reduce, reuse and prioritise alternative materials.

You, the industry, have the power to influence consumer behaviour. Good behaviour is rewarded.

Products are adapted in such a way that harmful additives are drastically diminished.

Monitoring should be a primary focus in clean-up campaigns.

Sounds good right?

What are we up to? Who are we and what is happening?
 
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Next conference Q2 2020 in between the Netherlands and Flanders – more info soon!

1.

own up

If you produce plastic, you are fully responsible for its environmental impact.
The industry, including retailers, wholesalers, manufacturers and brand owners, both individually and collectively, are fully responsible. It should finance both the costs of cleaning up litter and the cleaning of our soils and waterways.

2.

Reduce

Reduce, reuse and prioritise alternative materials.
A yearly reduction of plastic in absolute terms is imperative. This includes both the total amount of single-use and on-the-go plastic packaging as well as short-cyclical consumer applications of plastic.

3.

Be good

You, the industry, have the power to influence consumer behaviour. Good behaviour is rewarded.
Careful handling of plastics is made as attractive as possible. Packaging is designed in such a way that consumers intuitively handle it properly, thus avoiding pollution.

4.

Simplify

Reduce toxic additives and the amount of types of plastic in design.
Products are adapted in such a way that harmful additives are drastically diminished.

5.

Keep track

Monitoring should be a primary focus in clean-up campaigns.
Cleaning up is useful and necessary. Ultimately however, this is merely symptom control, especially if litter collection data is not generated, kept and made available.

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Feeling generous? Donate so we can host our next Avengers Conference!

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