Plastic Avengers Manifest

What should the future of plastic look like? To fight plastic pollution effectively these 5 directives are essential for any individual, NGO, company or legislator. Our view on our day-to-day handling of plastic needs to change radically. This manifests marks the start to that ‘plastic transition’.

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A sustainable approach to handling plastics without the pollution.

1. HE WHO INTRODUCES SHALL RETURN

Full responsibility of environmental impact lies with the industry.

Retailers, wholesalers, manufacturers and brand owners, both individually and collectively, are fully responsible and finance the costs for the cleaning up of litter, cleansing of soil and waterways.

2. LESS IS MORE, DIFFERENT IS BETTER

Reduction, reuse and alternative materials.

A yearly reduction in absolute terms of the total amount of single-use plastic packaging and short-cyclical consumer applications of plastic.

3. THE GREAT INCENTIVE PRINCIPLE

Rewarding good behavior; influencing consumer behavior.

Careful handling of plastics is made as attractive as possible. Packaging is designed such that consumers intuitively handle it properly.

4. SIMPLICITY FIRST

Reduction of toxics, types of plastic and adaptation in design.

Products are adapted such that there is a drastic decrease in harmful additives which they contain.

5. PICKING UP DATA STOPS CLEANING UP

Monitoring as primary focus in clean-up campaigns.

Cleaning up is useful and necessary, however is merely symptom control when data related to the collected littered items is not generated.